RICHMOND, Va. — Richmond’s lone Porsche dealership is set to drop its longtime name as part of an eight-figure project that will replace its longtime showroom and service center along Midlothian’s Motor Mile.
Euroclassics Porsche will be rebranding to Porsche Richmond as it kicks off a full rebuild of its home at 11900 Midlothian Turnpike in May.
The project will result in a new 38,000-square-foot facility, nearly three times larger than its current two-building home.
Mark Cooke, Euroclassics’ dealer principal and president, said the overhaul will make the Richmond location the first in Virginia built with the latest dealership design iterations from Porsche.
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